Email Engagement Statistics “Triggered emails, automated emails, transactional emails, behavioral emails—these are all ways to describe an email that is sent by your marketing platform whenever a specific action is taken on your website or app. A very popular behavioral email is a shopping cart abandonment email, which is sent when someone adds an item

Highlight your awesome content in an email. “If one of your strategies consists of inbound or content marketing, make sure your list knows about it! At Campaign Monitor, we send what we call “blog solos” to highlight individual blog posts. We don’t expect readers to spend their entire day scrolling through our resources pages. Instead,

One way to accomplish The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of