“Triggered emails, automated emails, transactional emails, behavioral emails—these are all ways to describe an email that is sent by your marketing platform whenever a specific action is taken on your website or app. A very popular behavioral email is a shopping cart abandonment email, which is sent when someone adds an item to their cart but doesn’t finish their purchase.
You can send behavioural emails based on almost any action, so long as you have a way to track your user or customer (like asking them to log in before using your site, service, or store).”
All businesses receive a large number of emails. The average buyer is spending 2-5 hours, on average, shopping online. Studies show that consumers are requiring a timely response to their inquiries whether that be email or SMS.